How do I pick influencers for niche crypto audiences?
Identify influencers whose audience aligns with your project’s focus. Micro-influencers often deliver higher engagement and authenticity, while macro-influencers provide reach. Evaluate their past campaigns, content quality, and audience trust. Provide clear guidance, approved talking points, and transparent metrics tracking. Collaborate on educational or interactive content rather than pure promotion. Selecting influencers strategically ensures genuine engagement, builds credibility, and drives adoption among the right communities.
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