How long before launch should IDO marketing start?
Effective IDO marketing should begin at least 8–12 weeks before launch. Early campaigns allow time to build a community, engage investors, and refine your message. Start with organic growth via social media, forums, and AMAs. Gradually integrate paid ads and influencer collaborations as the launch date approaches. Announce milestones such as exchange partnerships and tokenomics details to maintain momentum. The final 2–3 weeks should focus on countdown campaigns, limited airdrops, and teaser updates. A well-structured timeline ensures that by launch day, your project already has visibility, credibility, and an active community ready to participate.
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