Why are airdrops important in Web3 growth strategies?
In Web3, community trust and adoption matter more than centralized advertising. Airdrops democratize access, allowing anyone to become part of the ecosystem. They lower the entry barrier for users who may hesitate to invest directly. Airdrops also serve as organic marketing, where recipients spread the word, increasing network effects. For new protocols, they’re a cost-effective way to bootstrap usage compared to paid ads. Moreover, airdrops give users “skin in the game,” motivating them to explore and contribute. Over time, this strengthens decentralization and ensures broader participation.
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