How do airdrop campaigns help crypto project growth?
Airdrops are an effective marketing tool in crypto because they attract attention and onboard early users. By distributing free tokens to wallets, projects can quickly grow their community and incentivize engagement. Airdrops often require participants to follow social channels, join Telegram groups, or share project content, which amplifies reach. They also create liquidity, as recipients may trade or stake the tokens. However, poorly planned airdrops can lead to token dumping. The most successful campaigns tie rewards to long-term use, such as holding tokens, participating in governance, or staking. Done strategically, airdrops build awareness and loyalty.
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