How do I track influencer campaign ROI in crypto?
ROI can be measured through multiple metrics. Track token sale conversions, referral link clicks, website traffic, and social engagement generated by the influencer. Consider tracking long-term effects, such as community growth or investor retention. Use unique promo codes or tracking links for precise attribution. Analyze audience quality, not just size—engagement and relevance matter most. Compare performance across influencers to optimize budget allocation. Consistently measuring ROI ensures campaigns generate tangible value, not just temporary hype.
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