What makes a KOL different from a regular influencer?
While both have social reach, KOLs are known for their expertise and authority in a specific field. Influencers can be popular personalities, but KOLs are respected voices like doctors, tech reviewers, or fitness experts whose opinions hold weight. In KOL marketing, trust and domain authority drive the success of the message, not just aesthetics. Choosing a KOL ensures your brand message is perceived as credible, not just trendy.
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